Tuesday, March 21, 2006

MMA releases new Best Practices Guidelines

Today, the Mobile Marketing Association (MMA), of which Quios is an active member, released Version 2.0 of their Best Practices Guidelines. They can be downloaded here.

The Best Practices Guidelines have been established to provide a better wireless consumer experience by giving the consumer control over the communication to his/her cell phone and by ensuring that the consumer has been properly informed of all premium charges.

The new guidelines now include specific recommendations re. chat programs, very similar to the T-Mobile playbook requirements. It is expected that these recommendations will be enforced by all carriers. Furthermore, we expect that Verizon will soon start accepting chat programs again, provided they conform with the new MMA guidelines.

1 comment:

Anonymous said...

Bush is forever saying that democracies do not invade other countries and start wars. Well, he did just that. He invaded Iraq, started a war, and killed people. What do you think? How does that work in a democracy again? How does being more threatening make us more likeable?Isn't
the country with the most weapons the biggest threat to the rest of the world? When one country is the biggest threat to the rest of the world, isn't that likely to be the most hated country?
Our country is in debt until forever, we don't have jobs, and we live in fear. We have invaded a country and been responsible for thousands of deaths.
We have lost friends and influenced no one. No wonder most of the world thinks we suck. Thanks to what george bush has done to our country during the past three years, we do!