Sunday, March 12, 2006

Cingular and Subscription billing

As mentioned before, Cingular is requiring all off-portal subscription programs to move to monthly billing, using Cingular's subscription program. Some aggregators appear to be reluctant to move to this new system, probably because of the significant technology changes required to be in compliance with Cingular's new infrastructure. However, as a Cingular representative recently pointed out: "We have 16 people that we pay $1,000,000 per year to monitor campaigns. Anyone not billing monthly for subscriptions will be caught and shut off". Better be safe than sorry !!

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