SMS Usage Study

PlanetJam Media Group has announced the results of its RESPONSEbase study on Text Messaging usage. Very interesting! Bottom line is that text messaging is rapidly becoming a standard communication tool for the young demo. Here are the detailed results:

For the 18-24 year old cell

• 64% text message via their cell phones at least twice per month
• 24% text message several times per day
• 33% send or receive in excess of 100 text messages per month
• Of those that text message, 83% of received messages are from friends with only .5% being from advertisers.

For the 25-35 year old cell

• 42% text message via their cell phones at least twice per month
• 12% text message several times per day
• 7% send or receive in excess of 100 text messages per month
• Of those that text message, 64% of received messages are from friends, 30% from family, and 2% from advertisers

For the 36-54 year old cell

• 19% text message via their cell phones at least twice per month
• 3% text message several times per day
• 1% send or receive in excess of 100 text messages per month
• Of those that text message, 36% of received messages are from friends, 50% from family, 7% from coworkers, and 6% from advertisers