A survey by Yankee Group earlier this year amongst 5,200 adults found similar results to the study mentioned here earlier by PlanetJam Media Group:
- 62% of 18-24 year olds are regular text message users
- 33% of 25-34 year old
- 25% of 35-44 year old
Forrester research estimates that revenues from text messaging will grow to $4.3 billion by 2006, up from $2.5 billion in 2004.
CTIA estimates that US consumers sent 37 billion text messages in 2004, or 203 messages per user on average. In December 2004, a total of 4.7 billion text messages were sent.
No comments:
Post a Comment