$10,000 U.S. Cellular Penalties

U.S. Cellular Corporation is revising its penalties in case of failure by a content provider to adhere to the carrier's rules and regulations, in following 2 areas:

1. A content provider is prohibited from including or transmitting any Binary Content as part of a message unless expressly permitted by the carrier in writing. For each such breach, the content provider is liable for liquidated damages of $10,000. Binary Content is defined as anything that is not 7bit ASCII text. This includes 8bit text, 16bit text, Wap Push messages, MMS messages, SMS Wakeups, vCard, vCal, etc.

   
   

2. A content provider needs to adhere to the Mobile Marketing Association's 'Consumer Best Practices Guidelines for Cross-Carrier Mobile Content Services'. For each material breach of such guidelines, the content provider will be liable for liquidated damages of $10,000.