AT&T Zero Rate Policy Change (UPDATED)

AT&T requires the use of 'zero rated' messages (ie. messages that are free to the end user) for all responses to HELP and STOP requests. These responses arrive on the consumer's cell phone via an 11-digit short code provided by AT&T.

AT&T is making two changes to aforementioned policy:

1. The 11-digit short code is replaced by a 4 digit short code. The short code number is 1006.
   
2. Not only responses to HELP and STOP requests need to be zero-rated, but also subscription confirmation and subscription reminder messages.
   

In addition to these changes, AT&T requires that all subscription confirmation messages contain a toll-free technical support number, website address, or AT&T customer support number. Refunds and cancellations should ONLY be processed using AT&T's SRM system.

Quios customers need to ensure that all subscription confirmation and reminder messages are sent with 'price=-1', which will automatically trigger the zero-rate tariff and 4 digit short code on AT&T's network.

UPDATE (10/1/2007): We were informed today to hold off on the implementation of this new policy. Because of consumer litigation, AT&T felt it was necessary to change the policy, and that hasn't changed. So we do expect this new policy to be implemented some time in the future. Stay tuned for more info.