Thursday, April 10, 2008

CTIA Web Site Provides Short Code 101

Common short codes (CSCs) are administered by a single CSC Administrator (CSCA) - CTIA-The Wireless Association® - for a group of U.S. wireless carriers. The CSCA oversees the technical and operational aspects of CSC functions and maintains a single database of available, reserved, and registered CSCs.

Common Short Codes represent a fast-growing channel offering direct communication with consumers, anytime and anywhere through a common medium. Common Short Codes are four to six digit numeric codes to which text messages can be sent from a mobile phone to access or buy mobile content (e.g. weather alerts, news, games, ring tones, etc.), vote for your favorite TV personality, participate in a poll, and more. Common Short Codes can be leased by any company looking to interact with hundreds of millions of wireless consumers.

In order to lease a CSC, an individual or company must first set up an account on the CSCA website. Once this is done, an application for the lease of a CSC may be completed. The application will then be either approved or disapproved, and the applicant will be notified by email.

http://www.ctia.org/business_resources/short_code/index.cfm/AID/10342

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