Cingular announced that they plan on taking control of subscription billing through Premium SMS. Currently, content providers are generating their own Premium Billed SMS messages and are responsible for handling opt-in, opt-out, auto-renewal, etc. in line with the Cingular customer experience policy document.
As of December 1st, Cingular plans to launch a new subscription management mechanism to handle these tasks. In addition to texting, a consumer will be able to opt-out of any subscription service by calling Cingular's call centre.
Details of how this is going to work and what impact this will have on the content provider's applications, are unclear.
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