Alltel price cap and subscription periods

Effective immediately, Alltel is reducing the maximum per message premium price to $9.99. Higher per message prices can be approved on a case-by-case basis but content providers will need to demonstrate the value of the content they'll provide. Also, going forward, Alltel will limit subscription periods to monthly only. Daily and weekly subscriptions are no longer allowed. Existing campaigns will be grandfathered in and won't need to change, but all new campaigns need to adhere to these new policies.