Under the new and revised SRM system, content providers no longer need to handle the double opt-in user interaction before starting a new subscription on Cingular's SRM platform. Instead Cingular will handle the double opt-in management through its Qpass billing platform.
Here's the old message flow:
And here's the new message flow:
The new system has the advantage that Cingular customer service reps will be able to handle consumer complaints more effectively and verify consumer claims about opt-in status to specific campaigns.
For Quios customers who use the Quios Permission Management System (QPMS) no changes will be needed. Quios will handle the revised requirements transparently to our customers.
The change-over is expected to take place by the end of Q3 2007.
