Wednesday, January 31, 2007

US SMS Penetration by Age Group

Forrester Research released a study on text messaging usage by age group. They estimate that consumers between ages 12 and 21 are more than twice as likely as the average adult mobile user to send messages or browse the Internet on their mobile phone.

The study also shows that among young people, text messaging is pretty much universally adopted.

Here are the numbers:

Active SMS users as % of US Households
Age GroupActive SMS User %
18-2476%
25-3458%
35-4443%
45-5433%
55-6422%
65 and over19%


Note: Based on US Households that owned a mobile phone in December 2006

3 comments:

Anonymous said...

Hi,

Any specific numbers on 13 - 17 demographics on text messaging adoption?

Here's what I found -

According to US census 2005, nearly 8% of america is between 13 - 17 (=~ 20 million). Which means =~ 7 million of them are active text messagers (based on the fact that 56% teens between 13 -17 have cell phones and 35.9% of teens bought cell phones just for text messaging)

Thanks
Srinivas

Anonymous said...

Can you break down the number of texters per state? Penetration per state?

Anonymous said...

Can you provide a link to the Forrester article? Or at least the title and date? Thank you so much.