Cingular has released a new edition of their 'customer experience' policy document. The biggest change pertains to alternative (ie. non-premium SMS) forms of payment. With immediate effect, Cingular will no longer accept short code campaigns that use non-premium SMS based forms of payment (credit card, Paypal, etc.).
Cingular used to allow non-premium SMS forms of payment as long as premium SMS was promoted as the 'primary' form of payment.
New campaigns that include alternative payment methods will be rejected. All existing campaigns need to comply ASAP with the new policy to avoid any danger of short code termination.
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4 comments:
these carriers just dont get it. again, trying to stifle the industry of sms messages. carriers and nuestar just make it worse. with 50% rev cut on premium its hard to split with content owners and service providers.
paypal mobile, obopay(?) and google, bango will carve out an opening to these extortionate fees.
The attemt to stifle the industry of sms messages does not have any prospects so as it is fast growing and very popular.
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