CTIA, the association of wireless carriers, today announced Wireless Content Guidelines, a voluntary pledge by the carriers to provide tools and controls to manage access to wireless content.
Content will be divided in 2 broad categories: (i) Generally Accessible Carrier Content; and (ii) Restricted Carrier Content. The content categorization guidelines will be developed by a carrier-independent 3rd party. Carriers pledge not to provide any Restricted Carrier Content until sufficient tools and controls are in place to restrict content to 18+ year old consumers.
While there is no specific announcement on timelines or applicability to Premium SMS, it is generally understood that this opens the door to offering adult services and bill for them through Premium SMS as soon as parental controls are in place.
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