Details about Cingular's subscription changes are starting to trickle in. Key elements are :
1. Only monthly subscriptions will be allowed. Previously, this restriction only applied to binary campaigns (ringtones, etc.) but will now be extended to ALL campaigns (including text alerts, horoscopes, etc). This means that you can no longer provide daily subscription services such as daily horoscopes charged on a per horoscope basis.
2. Subscription and refund management will be handled by Cingular. Consumer will be able to stop subscription billing by replying STOP, but also by calling the Cingular call center. As a result, content providers will be forced to implement various new procedures to deal with the case of the consumer calling Cingular to stop the subscription billing. This will require API changes.
Cingular wants all changes to be implemented and live by December 1, 2005.
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