Wednesday, January 31, 2007

US SMS Penetration by Age Group

Forrester Research released a study on text messaging usage by age group. They estimate that consumers between ages 12 and 21 are more than twice as likely as the average adult mobile user to send messages or browse the Internet on their mobile phone.

The study also shows that among young people, text messaging is pretty much universally adopted.

Here are the numbers:

Active SMS users as % of US Households
Age GroupActive SMS User %
18-2476%
25-3458%
35-4443%
45-5433%
55-6422%
65 and over19%


Note: Based on US Households that owned a mobile phone in December 2006

Thursday, January 11, 2007

T-Mobile Changes

[Updated Jan. 19, 2007]

Today Quios is informing its customers of rate changes that will be applicable for short code campaigns that run on T-Mobile's network. These changes are implemented with immediate effect :

1. Introduction of one-time T-Mobile campaign setup fee of $1,000. Note that T-Mobile requires that every campaign running on a short code be approved separately. Each one of these campaigns will incur a set up fee of $1,000.

2. Quios' revenue share payout on T-Mobile traffic will be reduced by the percentage reflected in the table below based on the AGGREGATE T-MOBILE REFUND RATE experienced by ALL Quios customers in a given month. Note that, if the refund rate is 15% or greater, there will be no outpayment at all for that month. The refund rate is calculated by dividing the total amount of refunds issued by T-Mobile to End-Users for premium programs offered by all the aggregator's customers, by the total dollar amount of premiums billed by those customers for the relevant month. For example, if Quios experiences an aggregate refund rate of 8% based on the total refunds made by T-Mobile attributable to all Quios customers, outpayments to all Quios customers will be reduced by 2.5% in the applicable month.

T-Mobile Refund Table
Refund RateT-Mobile Revenue Share Minimum Reduction (%)
7.6%-10.9%2.5%
11%-14.9%10.00%
15% or greater100%


Remember that short code campaigns are submitted on a per carrier basis. Hence we do offer the possibility to not submit your campaigns to T-Mobile if you feel that above measures impact the profitability of your business model.

For more information about these measures and what they mean for your business, contact us.