Cingular and Cingular Blue (formerly AT&T) announced today that all MT messages that respond to an opt-out request or HELP request need to be ZERO-RATED. This is different from 'Standard Rated'. A 'Standard Rated' message will be billed to the consumer at the standard message rate, while a 'Zero Rated' message will not be charged at all.
As usual, timeframe for implementation is very short. Cingular wants this to be in place on all PSMS campaigns by this Friday June 24, COB.
Monday, June 20, 2005
Wednesday, June 01, 2005
PSMS Outpayment changes
Cingular Blue (formerly AT&T Wireless) abolished its distinction in Premium SMS outpayment rates between subscription and single purchase programs. This had to happen sooner or later because the current system made no sense. Certain short codes supported both subscription and single purchase services making it highly confusing to try and figure out what the outpayments should be in such a case.
Sprint PCS has improved its outpayments for tariffs below 50 cents and decreased outpayments on tariffs above $1.25
Sprint PCS has improved its outpayments for tariffs below 50 cents and decreased outpayments on tariffs above $1.25
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